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Monday, May 24, 2010

#ResponseExpo Quotes... And Interviews...

More after the fact postings from the amazing 2010 Response Expo... almost 2 weeks out and Jay and I still have information, impressions and inspirations to pass along to you! Dorean Kass, Director, Consumer Facing Markets, TARGUSinfo 1.  What is the state of the industry as it is today? a.  There is a real focus on doing more with less and maximizing marketing efforts to drive conversion and lifetime value. The direct response industry today has become an incubator of innovation...

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Posted by Peter Feinstein at 3:34:50 PM in The PI Blog (8) | Comments (0)

#ResponseExpo Quotes...

Response Expo in San Diego is a not-to-be missed event.  The excellent organization of the conference creates a highly productive atmosphere for networking and deal making. Waldorf Crawford has attended this event from the start and every year, we expand our client and contact base dramatically. The educational sessions are informative on the latest trends and ever-changing technologies. We love the Response Expo and know it will continue to grow.   Best wishes, Marcia Waldorf Waldorf...

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Posted by Peter Feinstein at 8:43:17 AM in The PI Blog (8) | Comments (0)

Wednesday, May 12, 2010

The FTC...Stuff You Must Know to Survive DR

This year's #ResponseExpo has a depth of knowledge and wisdom in its panel discussions I haven't seen before. I'm impressed with the brainpower in the Unintended Consequences of The FTC's New Guidelines on Testimonials and Endorsements. Jonathan Gelfand or Product Partners/BeachBody Michael Lyons of A&E TV David Wallace of Syndero The scope of the topic is mind-boggling because it reaches into nearly any and every DR campaign on some level... our industry has become so hooked on the testimonial,...

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Posted by Peter Feinstein at 11:09:28 PM in The PI Blog (8) | Comments (0)

Friday, May 07, 2010

Who's Who at #ResponseExpo

 We thought you'd like a little more to take you through the weekend before Response Expo... Brian Fays, The top-notch sales master from the media Giant Viacom's MTV!  Brian is brilliant, quick-witted and above all, a consummate sales professional - which means he's all about being of service.  You can't afford to miss his insights into the in's and out's of DR TV inventory for 3rd and 4th Q's.  His experience within Viacom, and their 20 TV networks give him an insight into...

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Posted by Peter Feinstein at 3:23:19 PM in The PI Blog (8) | Comments (0)

Must-see #ResponseExpo Panel Discussions

 It's May again, time for Response Expo again!  Every year the event grows, gets better, becoming more relevant to everyone in the DR world.  Last year's show featured some truly outstanding speakers and panel discussions; this year, without trying to be too rah-rah, from my point of view the panel discussions are right on-point.  If you're kind of on the fence about going to any of the panel discussions here's a few things to think about, that may help you decide to 'come...

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Posted by Peter Feinstein at 7:21:02 AM in The PI Blog (8) | Comments (1)

Wednesday, May 05, 2010

Getting Ready For #responseexpo

We're getting all geared up to start blogging from this year's Response Expo, which starts next Tuesday, May 11th. Some of you may be wondering why I've titled this post using "#responseexpo"; admittedly it's not very good grammar... unless you want to create an easily searchable trail from within Twitter... then it's exactly the right syntax for helping people follow the conversation, the buzz, the posts, and the action of this year's Response Expo!   More than likely you're...

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Posted by Peter Feinstein at 12:06:48 PM in The PI Blog (8) | Comments (0)

Wednesday, July 01, 2009

Billy Mays

I was sitting at my computer early Sunday morning about ready to start looking at movie times for later in the day.  The day's headlines all kind of blurred, still dominated by Michael Jackson and Farrah Fawcett's passings...when my eye continued down the screen and saw what I thought had to be a mistake:  "Pitchman Billy Mays Dead at 50".  Naturally I clicked to the article, which had only been live for about 10 minutes, and read the nearly detail-less story of the man's...

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Posted by Peter Feinstein at 2:08:17 PM in The PI Blog (8) | Comments (0)

Tuesday, June 23, 2009

Longevity... the Power Behind it

Here's most of a letter I sent out to HPM's staff earlier today... this blog entry was inspired and suggested by Roger Eon, our Media Development and Affiliate Relations Manager... Last Friday was HPM’s 10th Anniversary!  Before you begin wishing ME congratuations, let me be the first to extend credit to my Higher Power, whom I choose call God.  He inspires me, and it's my simple willingness that lets His greatness be expressed in what we do at HPM. While the business model went...

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Posted by Peter Feinstein at 2:09:30 PM in The PI Blog (8) | Comments (1)