We're in the midst of gearing up what looks like a significant lead generation campaign for a client and while they've committed to a specified number of leads, they STILL want to be able to cancel with 24 hours notice if the lead quality doesn't meet their benchmarks anywhere along the way.

We politely told them that we're not going to let them do that.  We explained to them that the initial test bed they've committed to is the smallest possible sample we could statistically use to determine whether their chosen medium and payout were the right fit, that cutting it off before fulfillment of the test-minimum was actually going to hurt them because the sample size would be so small as to be rendered unmeasurable.

And so they relented.

Wisdom: Maintain boundaries and hold clients accountable for what you know to be in their best interests.

-Peter